Emma Louise



United Kingdom

+44 7931 928 266


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To plan or not to plan?

Updated: Mar 28, 2019

This is a slightly difficult question for me. And here's why. Best practice is of course to have all your ducks in a row. Have a very clear, well thought out plan. Execute it with precision, review, revisit the plan whenever necessary. Makes perfect sense right. And definitely the principle I introduce first to all my clients. But here's my personal 'BUT'. For me, too much planning kills the mood. I literally feel my creativity melting away. Now maybe that's an indication of my personality and nothing more. But what if that's not it. What if instead its a red flag showing us that we're all different. There is no one size fits all when it comes to planning. What if we need to set the planning rules based on business need instead of best practice?

Planning session

So no planning?

Let me be clear - I am not for a second advocating that we no longer plan. Even I, the one who hates to plan, have adapted my own style so that it satisfies both my business goals and my creative flair. I know I still need a road map to avoid the temptation of 'whinging it'. So to reiterate, I am saying it's a yes to planning. I'm just an advocate of devising your own bespoke method to get the most out of that plan.

Work out what type of planner you are

Now the reason I always introduce the maximum level, best practice planning to clients is simple - I can generally tell within 3 seconds whether this method of planning will work for them. If it's a good match, fab. We crack on. But if it's not quite right, I need to delve a little deeper. Here are some of the techniques I use to nail down our perfect plan.

  • Do you write the content yourself or do you have a team?

  • How much time is available for writing content?

  • Does writing content come easy to you?

  • How long does the average piece of content take?

  • What environment do you like to work in?

These may seem odd questions - but from them I can begin gauge the types of tools you'll need for planning. Once the tools are right, that's half the battle.

Which tools will work for you?

Do you want to see what tools might work for you when planning your content? Join my free Facebook community, The Content Crew, where I share weekly tips and some of the tools I use both for my own business, and for my clients. I look forward to welcoming you to the group.

#thecontentexpert #thecontentcrowd #usetherighttools #planning